The History of Frank August: An Innovative Bourbon Company
Frank Agust’s company is creating a new path for businesses in the whiskey industry and for good!
With a new perspective and modern approach, Frank Agust is reaching success in a way never seen before.
In this episode of the Blending Bourbon podcast, Dixon and David talk with Johnathan Crocker, owner and founder of Frank August, to go in-depth on the history of the brand and what’s to come.
How Frank August Came to Be
The inception of Frank August is deeply personal and symbolic for Jonathan and his business associates.
The name ‘Frank August’ is a mix of two significant names – ‘Frank’, is the father of one of the business partners of Jonathan, while “Agust” represents the middle name of his partner’s son.
This name signifies their heritage and past, their forward-thinking vision, and the promise of what is yet to come.
The Role of Frank August on Today’s Market
The landscape of the bourbon and whiskey market is undergoing a significant transformation.
Today’s audience is more diverse, younger, and has evolved tastes and preferences. They crave nuance and innovation.
Frank August’s pioneering company is bringing a fresh perspective to the table, revolutionizing traditional norms and catering to the needs of this new consumer base.
On a mission to redefine the identity of bourbon, Frank August brings authenticity with modernity. While they respect the rich heritage of bourbon production, they’re not afraid to infuse it with contemporary elements.
Speaking to the Customers
Frank August isn’t just a bourbon company; it’s a lifestyle brand. By seamlessly integrating elements of fashion, art, and experiential marketing into their narrative, they’re creating an immersive experience for their customers.
The brand believes that the story of bourbon is not just about tradition; it also has a contemporary side that’s waiting to be explored.
Their aim is to evolve the identity of bourbon, merging its rich, authentic heritage with a modern twist. This balance between the past and the future is what makes Frank August resonate with today’s discerning consumers.
A Changing Landscape
Bourbon, once the drink of older generations, is now being embraced by a younger, more diverse audience, and it will keep changing no matter what we do.
While the future of the bourbon industry remains uncertain, what’s clear is that change is inevitable.
Brands that can adapt to these changes while staying true to their core values will thrive in this new era.
This new market is open to emerging businesses, experiencing and supporting local businesses that have true value.
The Future of Frank August
The brand’s innovative approach, combined with their commitment to authenticity, has resonated with consumers and set them apart in a crowded market.
But they’re not resting on their laurels. Frank August is constantly looking for ways to evolve and improve.
The bourbon industry may be changing, but with brands like Frank August at the helm, its future looks bright.
Stay Tuned to Blending Bourbon
Want to learn more about the bourbon world? Listen to the first season of Blending Bourbon, pour yourself a glass of Whiskey, and enjoy.
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