The New Way of Buying Whiskey

The landscape of whiskey has undergone a big shift in the last few years, transitioning from the old visit to your local liquor store to the convenience and variety offered by online shopping. 

Direct-to-consumer transactions are not just a trend; they are revolutionizing how we interact with and purchase our favorite spirits directly from the small companies or warehouses where they are produced rather than in a third-party store.

With technology changing and evolving every day, it’s essential for whisky and bourbon companies to adapt to the new ways of the market to stay relevant. 

The Retail Market: The COVID Effects

The COVID-19 pandemic has significantly amplified this shift towards online retail. But how exactly has this global health crisis reshaped the e-commerce landscape?

Due to lockdowns and social distancing measures, a lot of people were doing their transactions online, and this included liquor. 

This crisis was obviously not a good thing, but it did move and grew the bourbon online movement. This was one of the biggest jumps Seelbach had. 

Brands like Seelbach, which were already present online, found themselves in the right place at the right time, ready to meet the sudden surge in demand for online shopping. 

Seelbach History

So, what was so special about Seelbach? How were they able to thrive and connect with customers?

The answer is in direct-to-consumer transactions and special attention to the small distillery. 

New Distilleries

New craft or micro-distilleries are popping up everywhere. Something like one new distillery per day. 

A lot of them are making great and interesting products. Craft whiskey and spirits got a bad rap as young, inferior products. That has changed with lots of great distilleries spread across the country. 

They work directly with craft distilleries. The goal is to share these small brands and distilleries with people across the country, making direct transactions through their page. 

They collaborate directly with these artisanal distilleries, curating and promoting their offerings to a broader audience via online transactions. 

Despite the inherently limited supply of craft spirits, they manage to maintain a consistent selection of unique products for enthusiasts, thanks to their strong partnerships with the distilleries.

The Digital Storefront

A lot of companies like Seelbach have just one storefront or no storefront, so how do they sell?

Companies like Seelbach may not have a physical presence, but they’ve successfully transitioned to the online space. 

They’ve partnered with distillery-exclusive brands, thereby offering a diverse range of whiskeys, some of which are only available on their platform.

Essentially, they’ve replicated the experience of browsing through a well-stocked liquor store but in a digital format. 

This not only expands the variety of spirits accessible to consumers but also provides these craft distilleries with much-needed exposure in a competitive market

Want to learn more about the bourbon world? Browse our articles, pour yourself a glass of Whiskey, and enjoy.